# Your competitors have ChatGPT too. We build you an AI they can't buy.

339 clients in 15 years, 135,000 leads and 708 million impressions in the campaigns we run. Now the AI: one company at a time, reading your stock, your price lists, your CRM, on your own machines.

## Case studies

### [Lavazza Group · NIMS: About 100,000 leads. Nobody learned a new tool.](/en/work/nims)

NIMS sells Lavazza coffee and water systems through more than 3,000 Personal Shoppers. We run the campaigns on Meta, Google and TikTok and deliver every request in the exact file the network has always used.

since 2019 · 5 product lines · 28,340 leads → 9,400 appointments → 2,451 sales in 2023

### [Pam Perte Plus: The supermarket in your pocket.](/en/work/pam-app)

The loyalty card, points, coupons, weekly flyers, shopping lists and receipts in one app. With Spesa Self, customers scan their shopping with the phone and go straight to the till.

713,836 installs · 4.6 stars from 9,218 App Store ratings · figures read 19 October 2026

### [Viessmann: The job goes to the nearest installer who knows the product.](/en/work/viessmann)

Vitoadvisor sends every customer request to a partner chosen by product skill and distance, then follows the quote and the site visit. Around it: partner portals, calculators, campaigns and films, some with sets and voices built by AI.

52% of leads became a site inspection, at €37 each · 2024 campaign · since January 2019

### [FIAMM Energy Technology: We make batteries worth following.](/en/work/fiamm)

From Reserve systems keeping data centres online to Titanium Pro and ecoFORCE AGM batteries in the workshop: 397,132 LinkedIn impressions and 29,744 clicks in 2025, plus Facebook and Instagram for drivers and mechanics.

2025 · 397,132 LinkedIn impressions · 307,415 organic · 29,744 clicks

### [AIA · Wudy · Pam · Damigella Blu: Then somebody has to shoot it.](/en/work/films)

We flew to Tenerife for Wudy. We filmed Damigella Blu's wine underwater. We made Pam's film about its fishing boats and the Valpolicella documentary Il Classico Speri.

[Play reel]

### [Pam Panorama: This week's flyer, tonight's dinner.](/en/work/pam)

For every flyer in every store, a model reads what's on offer and picks the recipes that use it: about a dozen out of a thousand, only real products and real recipes. Avocado at €0.99 in Milano Forze Armate? California roll.

about 12 recipes from 1,000 · 103 stores in the July 2026 calendar cohort

### [Tomasi Auto: The stock writes the ads.](/en/work/tomasi)

Every car in stock gets a page in each of the five showrooms and its own ads, made from the car's real data and photographs. A car sells and its page and ads come down. A person approves every batch before it reaches Meta and Google.

170 cars · 850 pages · about 100 enquiries a day in June 2026 at €42 each

### [Automotive: From digital enquiries to car sales.](/en/work/automotive-sales)

For a dealer group, cars sold to customers who arrived through digital channels totalled €13.3 million over two months.

€13.3 million in cars sold · customers acquired through digital channels · two months

### [Sunamp: The form asks one question.](/en/work/sunamp)

Every lead tells us its trade, and that label goes back to Meta and Google, so the platforms learn which clicks become installers. Since May 2026, installers have been the largest group in the UK and in Italy.

summer 2025 · 37% of leads registered for installer training: 48 of 130 in 19 days

### [Il Valutatore: Type "golf variant 2017 2.0 tdi".](/en/work/il-valutatore)

One sentence, and the model finds the exact car in a catalogue of 308 makes, then prices it from twenty real comparable listings.

308 makes · 20 comparables behind each price

### [Gateway · Eugeny: Your data stays in the building.](/en/gateway)

A private model on your own servers, or on the laptops your colleagues already carry. Everyone signs in with the company account, sees only what their role allows, and every action is logged.

runs on your servers or a laptop · permissions per person

### [fornace.net: Describe the tool. Use it this afternoon.](https://fornace.net)

The internal app, the client portal, the dashboard nobody had time to build: describe it on fornace.net and it plans, codes, tests and publishes it while you watch.

live at fornace.net

## Qualified leads, delivered to your CRM.

[See how](/en/offers/lead-generation)

## Clients

Lavazza Group · NIMS, Pam Panorama, Viessmann, AIA, Warner Bros. · Harry Potter, Tomasi Auto, Intesa Sanpaolo, Banco Popolare, Durex, Finish

- [clinics](/en/clinics): dental and aesthetic practices: the requests that arrive in the evening
- [professional-firms](/en/professional-firms): law and accounting firms: every request to the right person
- [real-estate](/en/real-estate): estate agencies: valuation requests with the property's data filled in
- [italian-versions](/en/italian-versions): global brands: the Italian version of your campaign
- [stockists](/en/stockists): fashion: the shops that sell brands like yours, and who buys

- [lead-generation](/en/offers/lead-generation): qualified leads: every item in your stock gets its own page and its own ads
- [creator-campaigns](/en/offers/creator-campaigns): creators cast, shot on our set and run as paid media
- [custom-ai](/en/offers/custom-ai): one process, in production, on your data and running where you decide

## AI made to measure for you.

Efficient enough to run on your laptops: no server racks, no data-centre graphics cards. Our models work on the Macs you already have, even with the Wi‑Fi off: on a train, at a client's, in a plant with no signal.

## Describe the software. Get it live.

fornace.net turns fifteen years of making sites and apps into a builder anyone can run: a playable voxel world, a sprint-training app, a property research tool and Bonazzi's wine shop were all built there.

## Everyone gets AI. Nobody gets the keys.

Your colleagues sign in with the company account and each finds the AI their role allows: sales the CRM, accounts the ledger, the new hire an onboarding guide to ask anything. Every model behind one door, every action logged, no password in anyone's hands.

## 20 people and a 50 m² set in Valpolicella.

Next to the office in San Pietro in Cariano sits our 50 m² kitchen set with cinema cameras, lights and drones, where we shoot Viessmann's 4K spots and NIMS's product films.

Fornace was founded in 2011 by Francesco Frapporti and Luca Cisorio. It began with native iPhone apps for marketing. Today it's 20 people plus a circle of collaborators, in Valpolicella.

## Start with a call and a measured pilot.

1. **Call.** You tell us where time or money leaks. We start where AI fits your process.
1. **Pilot.** One process, one number to move, agreed before we write a line.
1. **Yours.** Model, pipeline and permissions, running where you choose, your colleagues' laptops included.

**We already pay for ChatGPT Enterprise.**
Keep it. It has never seen your stock, your price lists or your CRM. We build the part that has.

**Isn't this ChatGPT with your logo on it?**
No. Scintilla, Eugeny and Imagineer are ours: we train them, compress them and wrote the engines they run on. When we use someone else's model, it goes through the same door as ours.

**Will you build the same thing for our competitor?**
Not with your data. The model trained on your work, and the code around it, belong to you. Your training data and every answer the model gives stay in a chain of custody we sign with you. It's in the contract.

**Does our data end up in the US?**
Only if you send it there. Our models run at your premises, in approved European data centres, or on one laptop with the Wi‑Fi off.

**Do we need servers with graphics cards?**
No. To start, a Mac from a shop is enough. If you'd rather keep it in a rack, we host at your premises or in approved European data centres, with the chain of custody in writing.

**We're not a multinational.**
Neither is Tomasi. Five showrooms, 850 pages, and the stock keeps them current.

**How is quality guaranteed?**
Code checks what code can check, and a person signs off what goes out. At NIMS, AI never produces a number: the code counts the leads.

**What about the AI Act?**
Before we build, we write down which obligations fall on you and which on us. Generated content is labelled, every action is logged, permissions are set per person. When your lawyer arrives, the answers are already written.

**Can we leave?**
Yes, and you take everything with you: models, data, code. Whoever comes next starts from there, not from zero.

**Our IT will have questions.**
Here is the technical sheet for them: where the models run, how Matchbox holds secrets and how exit works.

**How much?**
Scope and fee are fixed in writing after the first call.


info@fornacestudio.com