AIA
A complete decision trail, from interviews and a legacy URL estate to the component system and Food Club.
16design deliveries
Novembre 2022 – giugno 2023
541 KBAS-IS sitemap
Spazio URL legacy acquisito
Condition
A food platform spanning products, recipes, guides, contests, CRM and multiple languages had to change without losing SEO and operational continuity.
Decision
Interviews, analytics, requirements, open points, sixteen desktop-and-mobile deliveries, search states, product data models and CRM/privacy flows became one programme.
Result
The platform shipped and stayed under maintenance. BEFORE/AFTER screens and the component system document the change.
What this does not prove
Eye tracking is cited in the review but no protocol or heatmap survives. Traffic improvement cannot be causally attributed to the redesign.
Receipts