---
content_id: urn:fornace:work:nims
language: en
canonical: https://fornacestudio.com/en/work/nims
period: 2019–2026
revision: 2026-09-01
---

# NIMS

Coffee, water, service, app and lead journeys stay distinct inside one production, delivery, reporting and Sales-feedback loop.

## Condition

A cheap lead is not automatically a useful lead. A plausible image is not automatically faithful to the product.

## Decision

Ordered categories, primary conversions separated, versioned lead delivery, dry-run preview and fidelity review against official assets.

## Result

Eight years of tracked work across strategy, content, community, lead campaigns, reporting and photo/video production.

- **8 anni** — tracked operation (2019–2026)
- **5** — reporting categories (FAI, Barista, B2B, StarTap, Tablì)

## Limit

Hours and archive volume prove continuity, not outcomes. The complete cockpit remains partly proposal-only.

## Evidence

- nims-dossier: Nims evidence ledger — hammersmith/nims-ledgers-completion/nims-ledgers-completion/evidence.json