fornace ~ % cat work/nims.md
- client
- NIMS · Lavazza Group direct sales · 150+ offices, 3,000+ Personal Shoppers
- asked for
- campaigns that turn into calls for the Personal Shoppers
- built
- strategy, films, Meta/Google/TikTok campaigns, lead delivery engine, community desk, reports
- since
- February 2019
About 100,000 leads. Nobody learned a new tool.
NIMS sells Lavazza coffee capsules, Barista machines, Star Tap water systems and more, through Personal Shoppers who visit people at home and at work. Five product lines.
We plan the calendar, shoot the films product by product and run the campaigns. Since June 2026 the delivery engine reads every lead from Meta, Google and TikTok, reshapes it into the exact file the sales network expects and shows a preview before it goes. Nobody in the field has to learn a new tool.
AI reads unfamiliar columns and drafts the report narrative. It never decides what counts as a lead and never produces a number: the code counts.
leads 28,340appointments 9,400sales 2,451
- ~100,000leads on Meta, Google and TikTok, September 2023 to October 2026
- 1 every 4½ minutesday and night, 19 September to 18 October 2026
- 11,396Barista leads on the platforms, June to December 2025